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Advocating for creative communities.

As a designer and in-house advocate, I help lead design, corporate brand strategy, and communication through clear and concise messaging. I am President Emeritus of AIGA Cleveland, where I also served as Treasurer and continue to act as an advisor to the board of directors. During my tenure as president, I led programs and the organizational development of the chapter. Most recently I served AIGA nationally as a member of the Chapter Advisory Council. When I’m not focusing on all things AIGA, you can likely find me binge-watching Netflix—specifically Brooklyn Nine-Nine—or indulging my foodie alter ego by sampling new restaurants around town.

 

Experience


SENIOR GRAPHIC DESIGNER

SITE Centers
July 2015 – Present

With Site Centers, I help define the brand strategy through both visual and written communications, creating solutions which support the company’s overall strategy. My primary contribution is focused on providing the REIT investor/analyst community with clear and concise information they need. Additionally, I mentor junior and contract designers, helping to build foundational creative leadership skills.


OWNER & CREATIVE DIRECTOR

Sarah Spalding Design 
March 2011 – Present

As the sole contributor at Sarah Spalding Design, I collaborate with a wide variety of clients, offering a broad range of services. This allows me to work in more experimental ways and gain skills I otherwise would not have the opportunity to learn and results in a more vibrant body of work.


GRAPHIC DESIGNER

Invacare
June 2010 – July 2015 

With Invacare, I worked directly with clients to ensure the successful implementation of business and marketing objectives through print and web design. I assisted with inbound marketing efforts using HubSpot’s CMS platform and managed the company’s literature production schedules as well as the relationships with multiple vendors.

Skills

 

 

Leadership, Management, & Creative Direction

Adobe Creative Suite: Expert Level 

Email Marketing: Pardot and Mailchimp

Content Management Systems: Pardot and HubSpot

Social Media Management: Hootsuite 

Basic Coding: HTML and CSS

Vendor Relationship Management

Education

 

 

LONDON SOUTH BANK UNIVERSITY 

BFA, Visual Communications

The Visual Communications degree program required a broad range of studies in photography, illustration,
graphic design and fine art. The final year culminated with work exhibited in the Free Range Graduate Art
& Design Exhibition

Affiliations

 

 

AIGA | The professional association of design  

Chapter Advisory Council, Region 4 
President Emeritus, AIGA Cleveland 

 

 
 
 

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